Praan Naturals is the new bulk/wholesale brand of Natural Sourcing, LLC. Learn More...

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May the beauty of our planet be reflected in our choices...

We are excited to announce the birth of Praan Naturals as Natural Sourcing’s new brand for our ethically sourced range of certified organic and natural conventional ingredients for personal care, cosmetic, fragrance & perfumery, spa, massage and aromatherapy applications.

We chose the Sanskrit word Praan or prana, meaning vital life force, to celebrate our recognition of the interconnectedness of all that is and our passion for natural botanicals and their healing influence within every element of our lives. Our new name not only conveys our personality more accurately, but it honours our ever-growing commitment towards ecologically sound and sustainable business practices. We believe that our choices - and yours - impact every inch of this living planet. By continuing to support like-minded conscious brands, manufacturers and artisans who choose quality and sustainability over profit, we pursue our dream of protecting all life and healing our planet - together.

As Praan Naturals, we will continue to offer the finest ingredients from responsible growers, distillers and manufacturers across the globe as we focus on increasing our knowledge about high quality plant and mineral-based ingredients. And while our name may have changed, our mission remains the same - to delight in the nourishing ingredients nature has gifted us and to make conscious choices that improve the wellbeing of our planet and our people. We are deeply grateful to our customers, our suppliers, our employees and to all of our families for their support in this mission.

NEWLY INTRODUCED AND FEATURED INGREDIENTS: Vanilla CO2 Extract possesses an incredibly rich vanilla aroma. It is perfectly suited for the finest natural beauty, cosmetic and skin care applications... Glacial Clay is a 100% natural cosmetic clay sourced from a deposit that has recently been discovered in the Southern Alps of New Zealand. It is one of the rarest and purest clays in the world... Laurel Berry Oil is especially soothing and is known for its ability to assist with severely dry, flaky skin, sensitive skin... Murumuru Butter possesses a lovely, desirable texture and consistency that is slightly softer than most expeller pressed vegetable butters... Olive Squalene possesses a natural affinity for the skin and acts as an effective emollient and skin soothing agent.... Cupuacu Butter is exceptionally moisturizing and hydrating and possesses a texture and consistency that is softer and creamier than cocoa butter... Blackberry Seed Oil is rich in antioxidants (tocopherols) and is an impressive source of 22-28% Alpha-Linolenic Acid, an Omega-3 essential fatty acid... Amla Oil is a remarkable Indian berry oil that possesses an impressive reputation for its efficacy in nourishing the scalp, conditioning dry and brittle hair and for promoting strong, healthy and shiny hair.... Organic Hibiscus Seed Oil helps maintain radiant skin and healthy, shiny hair... Black Castor Oil nourishes the scalp while supporting healthy hair growth..... Chokeberry Seed Oil is a superior, versatile emollient suitable for a wide array of cosmetic, personal care and aromatherapy applications... Cucumber Seed Oil is well suited for inclusion in formulations intended to soothe and support dry, problematic, mature and sunburned skin.... Magnesium Chloride Oil (Brine) is a light, clear, odorless, water-soluble fluid that absorbs rapidly. ... Magnesium Chloride Flakes can be incorporated into a wide array of topical and bath formulations... Virgin Marula Oil absorbs rapidly and is a good source of sterols, tocopherols, flavanols, procyanidins, catechins... Andiroba Oil is an Amazonian oil that has been used for generations by the region’s tribes to soothe and protect the skin.... Sangre de Drago Liquid Resin Extract, also known as Dragon's Blood, possesses a unique combination of properties that make it an exceptional... PRESS RELEASES: To receive our press releases, please email press@naturalsourcing.com or call (203) 702-2500 / (800) 340-0080.